Man Kind: Philanthropy 2.0
Team Man Kind is a digital creative production team that focuses on brand expansion, interactive data visualization, visual design and presentation design. The team acted as creative and developmental support for the ManUpCanada.ca and AboutMen.ca campaigns in coordination with the Men’s Health Initiative of British Columbia (MHIBC).
MHIBC’s challenge is to create awareness while minimizing the preventable health characteristics in males. We aim to provide a solution by producing creative, innovative and persuasive web, video, print and presentation assets for the various MHIBC’s campaigns.
To read about our processes of the project, visit our documentation blog: http://blogs.thecdm.ca/mankind/
Awards:
Man Up Campaign for MHIBC
We worked with Marcel Labbé and the Men’s Health Initiative of British Columbia on a multi-faceted marketing campaign that involves branding, print media, and interactive design. We created a social media campaign that aligns masculinity with being healthy, conveying themes of AboutMen.ca in a kick-ass lesson on how men in the 18–35 demographic can “Man Up” and take action to work towards a happier and healthier life.
To view the result, visit the MAN UP CANADA website.
To read about our processes of the project, visit our documentation blog: http://blogs.thecdm.ca/manup/
My Role
Director of Multimedia Development
The Team
Jordan Braun, Andrew Von Rosenbach, Daniela Pichardo, Tony Cheung, Taylor Kachmarski and Al Sinoy
